As Germany is one of the primary target markets for Hungarian wines in Europe, in addition to having a local presence, we also pay attention to build the image of Hungarian wines through prestigious media platforms.
In the lead-up to the upcoming ProWein Düsseldorf wine trade fair, the Hungarian Wine Marketing Agency has launched a large-scale media campaign in Germany to further enhance the recognition and reputation of Hungarian wines.
As part of this campaign, Hungarian wines have been featured in two prominent publications: the Weinwirtschaft trade magazine, published by Meininger, and its English-language counterpart, Meininger International online magazine.
Hungary: A Historic Wine Country Rediscovering Its Glory
Hungary’s winemaking tradition stretches back over two thousand years, making it one of Europe’s most historic wine-producing nations. With a rich diversity of terroirs, indigenous grape varieties, and unique climatic influences, the country offers a fascinating and dynamic wine scene that is gaining increasing international recognition.
In it’s February ProWein edition, Weinwirtschaft, takes a deep dive into Hungary’s most renowned wine regions, from the legendary Tokaj, home to the world-famous Tokaji Aszú sweet wines, to Eger, where the historic Egri Bikavér (Bull’s Blood) red blend continues to evolve. The 6 pager also highlights up-and-coming regions like Bükk and Mátra, where ambitious winemakers are crafting fresh and vibrant wines, as well as Villány, known for its bold, structured reds.
Through expert insights and detailed descriptions of Hungary’s terroir, grape varieties, and winemaking traditions, this article paints a vivid picture of why Hungarian wine deserves a place on the global stage. Whether you’re a wine enthusiast or just curious about discovering hidden gems, this is a must-read!
You can read the full article in German in Weinwirtschaft’s 4th edition published at 21th February, or read the English version online at Meininger’s International HERE.